Snoobi has launched an official WordPress plugin for its web analytics service. The plugin appears as “Web Analytics” (rather than Snoobi) on the Adminstrator dashboard. They even have a new web interface which looks slick.
I like that plugin uses OAuth to tie in the Snoobi account with the WP site – but this signup process is not without hiccups (something I’m sure their R&D guys are working on).
Once you set it up, you see its a simplified version of Google Analytics with the ability to home into exact visitors, especially if they are visiting from corporate IP address block. I like how they updated their logo with a Santa hat inside the web interface to reflect the season – very Googlish.