Snoobi has launched an official WordPress plugin for its web analytics service. The plugin appears as “Web Analytics” (rather than Snoobi) on the Adminstrator dashboard. They even have a new web interface which looks slick.

I like that plugin uses OAuth to tie in the Snoobi account with the WP site – but this signup process is not without hiccups (something I’m sure their R&D guys are working on). 

Once you set it up, you see its a simplified version of Google Analytics with the ability to home into exact visitors, especially if they are visiting from corporate IP address block.  I like how they updated their logo with a Santa hat inside the web interface  to reflect the season – very Googlish.

We are pleased to see a number of new Apps listed in our analytics section. This section lists web applications that help identify visitors and turn them into leads for the sales team. We’ve had tremendous visitor response as well as vendor feedback. To keep this momentum, we will be releasing a snazzy infographics about the analytics market. We are looking forward to new exposure for these tools. So if you have any vendors to suggest then please contact us.

Google Analytics is made more accessible with Analytics for iPad.  A cool utility that gives you web reports of your analytics data. It supports multiple logins, a huge plus for people who manage many accounts. The reports an be sorted and manipulated very much in the same fashion as the web interface. PDF reports can be generated and shared as PDF or other xml files. The paid version unlocks features from the free version. The paid version costs $5.99 on the Appstore.